The T-Mobile All Access Concert Series was a series of completely unrelated concerts where fans gained access by purchasing phones or entering a contest. We didn't know who the artists were until the last minute, but we knew that most of them would be awful. So we embraced the awful and made an entire campaign out of over-the-top rock clichés. We blew the entire budget on rediculous fantasy illustrations, and did all the photography ourselves with props "rented" via credit cards and gratuitous return policies.
Our crowning achievement was the blinged-out white tiger with florescent magenta stripes, but apparently the T-Moble CEO was nearly attacked by a white tiger a company event, so he had to be put down.
Print ads designed like t-shirts ran in alternative weeklies.
Promotional CD designed to look like an old-school vinyl record.
Creatives: Daniel Bremmer & Caleb Kozlowski. Creative Directors: Todd Grant & Bob Moore. Awesome Illustrations: We forgot. T-shirt model: Eric Cosper. Zipper Model: Dana Brown