Cooling Off web teaser.

Cooling Off (extended cut).

Cooling Off (behind the scenes).

Waves, the launch spot for the new Mountain Dew campaign, "It's Different On The Mountain."

Mountain Dew: "Side Effects" Radio

Mountain Dew: "Directions" Radio

I am bad at BMX.

Creative Directors: Daniel Bremmer, John Cornette, Alex Shulhafer, & Jean Robaire. Directors: Sam Bayer & Benzo Theodore. Director of Photography on Waves: Lance Accord. Music: The Cool Kids, Theophilus London. Waves tarp art: PJ Richardson.