Cooling Off web teaser.

Cooling Off (extended cut).

Cooling Off (behind the scenes).

Waves, the launch spot for the new Mountain Dew campaign, "It's Different On The Mountain."

Mountain Dew: "Side Effects" Radio

Mountain Dew: "Directions" Radio

Diet Mountain Dew: "Chores"

Diet Mountain Dew: "Simulation" Radio

Diet Mountain Dew: "Sample" Radio

@DietDEWBot is a twitter bot that finds and responds to tweets about taste. The script matches secondary keywords and sends the users contextual responses.

A few selected tweets and contextual responses.

A few user reactions after being contacted by @DietDEWBot.

Creative Directors: Daniel Bremmer Alex Shulhafer, John Cornette & Jean Robaire. Directors: Sam Bayer, Benzo Theodore and Traktor. Director of Photography on Waves: Lance Accord. Music: The Cool Kids, Theophilus London. Waves tarp art: PJ Richardson. @DietDEWBot development by Socialbomb.